The DAMSL Board is announcing a major update for the upcoming season: players and coaches may now participate in Name, Image, and Likeness (NIL) activities. For those unfamiliar w/NIL, it allows athletes to earn money by using their personal brand (AKA – their name, image, and likeness).

As NIL has exploded across amateur athletics, interest within our league has grown. After careful review, the board has approved an NIL framework tailored to the DAMSL’s mission and values.

Players and coaches may now get paid to take part in sponsorships, social media promotion, autograph sessions, and similar opportunities. However, to protect competitive balance, NIL activities cannot be tied to performance, must involve legitimate work, and may not be used as recruitment incentives.

The board has also approved the 80/20 Rule, directing 80% of NIL earnings to the league and 20% to the participating player or coach. League‑directed funds will support long‑term projects, including securing land west of Cambridge for the eventual construction of the DAMSL Hall of Fame building.

This is a major step forward for our league, creating new opportunities, strengthening community engagement, and supporting long‑term growth. The possibilities are wide‑ranging – here are the first deals we’ve approved…